Week 3 Part B—Developing a Brand.

 Developing a Brand for an Organic Skincare Business

Since becoming a mom, I’ve become much more aware of the products I use, especially those meant for my baby. It’s shocking to learn about the toxic chemicals found in common baby products like wipes, creams, and lotions. This discovery inspired me to start an online business focused on selling organic skincare products not only for adults but also for babies and kids. My goal is to provide safe, natural alternatives that parents can trust, ensuring the best for their children without harmful ingredients.

I chose the name “NaturaGlow” because it reflects the brand’s commitment to natural beauty and purity. It captures the idea of glowing, healthy skin for all ages, from newborns to adults. I want my brand to communicate safety, quality, and trustworthiness, especially for parents looking for the best for their children. I am the face of the brand, as my journey into motherhood and my concern about harmful chemicals inspired this venture. By sharing my story and experiences, I hope to create a personal connection with my customers.

For the logo, I went with a simple yet elegant design featuring a leaf and water droplet, symbolizing nature and hydration. To make the brand more child-friendly, I plan to incorporate playful elements like a soft cloud or gentle wave for the baby and kids’ product line, keeping the design minimal yet inviting. I chose not to include a tagline in the logo itself but will use the phrase “Pure Care for Every Age” in marketing materials. This tagline reflects my commitment to providing safe, gentle products suitable for all ages.

Choosing the right color scheme was essential to appeal to both adults and parents shopping for their children. I opted for a soothing palette of sage green, soft beige, and light botanical pink to represent the natural, gentle ingredients used in the products. For the baby and kids’ line, I added pastel hues like mint green and pale peach to create a soft, nurturing feel. This cohesive yet versatile color palette will help the brand maintain a consistent look across all products and marketing platforms, from the website to social media.

Typography plays an important role in building the brand’s identity. For the main text, I chose a modern sans-serif font to keep the design clean and professional. To add a playful touch for the kids’ line, I paired it with a rounded, handwritten-style font for product names and packaging details. This combination balances sophistication and fun, appealing to both parents and children. By maintaining a consistent look through the logo, color scheme, and typography across all platforms—business cards, promotional collateral, advertising, website, and social media—the brand aims to create strong brand recognition. My mission is to offer high-quality, organic products that provide peace of mind to parents, knowing they are giving their children the best without harmful chemicals.