Monday, May 5, 2025

Week 14: Social Media Management Tools

 This week, I looked into a few social media management tools to see which ones might actually help me stay on top of things, especially for my Pure Glow Organics page. Right now, it feels like posting, replying, and planning content across platforms is kind of chaotic, so I wanted to find something that could help me stay organized without being too expensive.

I checked out Buffer, Hootsuite, Later, and Zoho Social, and here is what I found:

Buffer was my favorite out of all of them. It’s super easy to use and pretty straightforward. The free version lets you connect up to 3 social accounts and schedule 10 posts per account, which honestly feels perfect for someone just starting out like me. If you want more, it’s $6.00 per month per channel, which isn’t bad. I liked the layout, and I feel like it wouldn’t take long to figure out.

Hootsuite has been around forever, and I can see why. It does everything, scheduling, analytics, replying to messages, and more. But it’s kind of expensive. The paid plan starts at $99.00 a month, which feels like too much for me right now. The free version is also very limited, so unless you’re managing a big team or brand, it might be overkill.

Later is great for Instagram. I really liked that you can visually plan your feed and even get hashtag suggestions. The free version gives you 10 posts per month per platform, and the paid version starts at $25.00 month. I think this one would be really good if Instagram was my main focus.

Zoho Social was a surprise. It offers a decent free plan, one brand, and up to 7 social channels. Their paid version is $15.00 a month, and it comes with tools like bulk scheduling and a content calendar. It feels very balanced for the price, and it looks like it would be great for long term use.

If I had to choose one right now, I would probably go with Buffer or Later depending on where I want to focus. Buffer is more all around, and Later is great if I really want to polish my Instagram. Either way, I’m glad I looked into these because I feel like managing everything from one place will save me time and stress.

3 comments:

  1. I love how real and relatable this post is! You did such a great job walking through each tool in a way that feels super approachable, especially for small business owners like yourself. I really appreciate how you broke down the pros and pricing — it makes it so much easier to compare. Your preference for Buffer makes a lot of sense, and I agree it’s such a great choice for getting started without feeling overwhelmed. I also didn’t know Zoho Social offered so much on their free plan — that was a helpful surprise! Thanks for sharing your honest impressions — I’m walking away with some solid ideas for managing my own page too!

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  2. I really like how you kept each one short and sweet but gave all the important information as well as your opinion on each one. I agree with your opinions on most of those but also wonder since there are so many options out there if there might be some that are even more useful then the ones you found.

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  3. Hi! I really liked how you explained the strengths of each tool—it was super clear and helpful. I also liked Buffer, and I agree that Later is perfect if Instagram is your main focus. Your post made me think more about trying Zoho Social too. Thanks for sharing!

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