Sunday, May 4, 2025

Week 13 Part B: Developing Online Advertising

 




        Each ad I created for Pure Glow Organics has a unique angle to appeal to different customer needs. The Mom and Daughter Organic Skincare Ad is effective because it speaks to families who want safe, non-toxic products for themselves and their children. The image of a mother and daughter using the products together creates an emotional connection, and the call to action "Shop Now" encourages immediate purchases. The Sensitive Skin Skincare Ad targets those with sensitive skin, highlighting the product’s gentle, organic ingredients. The "Learn More" button invites users to dive deeper into the benefits of the product, helping build trust. The Shampoo Ad is aimed at consumers looking for natural hair care products, with a focus on eco-friendliness and non-toxic ingredients. The call to action "Try it today" creates urgency and encourages immediate action.

The objective of an ad is the specific goal we want to achieve, whether it’s driving sales, increasing website traffic, or generating leads. For Pure Glow Organics, the best objective is likely "Conversions" or "Traffic", as the main goal is to get people to visit the site and make a purchase. These ads are designed to encourage immediate action, whether it's buying a product or learning more about what makes Pure Glow different and unique. 





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