Week 16 Part B: Building Out Your Strategy

This is a fictional plan created for class, but inspired by a real dream to launch my own family-safe, organic skincare brand one day.

Social Media:

Instagram (4x per week)
TikTok (3x per week)
Facebook (2x per week)

Content Types:

Short-form videos (TikToks/Reels), Behind-the-scenes content, Ingredient spotlights, Skincare tips for moms and families, Customer reviews or quotes, Stories (daily on Instagram).

Estimated Time Commitment:

Planning: 1 hour - week (Mondays)
Content Creation: 4 hours- week (Tuesdays & Fridays)
Editing & Scheduling: 2 hours- week (Wednesdays)
Engagement: 30 minutes- day
Analytics & Improvement: 1 hour- week (Sundays)

Weekly Breakdown:

Monday: Plan the week’s posts (IG, TikTok, FB)

Tuesday: Content creation day: film short videos, take product photos
Post on IG & FB: Brand story or personal experience as a mom
Post TikTok: A "Did You Know?" about harmful skincare ingredients

Wednesday: Edit and schedule the rest of the week’s content

Thursday: Post IG: Product spotlight (Example: baby balm or family-safe lotion)
Post FB: Skincare tip or quote from a happy customer

Friday: Content creation day: batch record weekend content
Post TikTok: fun or relatable mom moment with skincare tip
Post IG Story: behind-the-scenes footage or poll/question

Saturday: Rest day from content creation (engage only if needed)

Sunday: Review post engagement - analytics

look at what worked and what could be improved for next week

Goals for the Month: 

Build brand awareness with consistent content.
Connect with other moms/families.
Grow Instagram followers by 10%
Gain feedback on what kind of content resonates the most.

Engagement Strategy:

Respond to DMs and comments daily (15–20 min morning & evening)
Use interactive stories and polls to increase visibility
This plan helps me stay consistent and organized while allowing space to adjust based on what my audience enjoys. As a new mom, I know how important it is to make the most of my time, this structure keeps me focused while also moving toward my long term dream of making Pure Glow Organics to a reality.