Saturday, May 17, 2025

Week 16 Part A: Developing Your Marketing Strategy

This semester, creating Pure Glow Organics as a fictional brand gave me the chance to explore how different social media platforms work for business. I realized that Instagram and Facebook would be the best fit for this type of brand because they’re so visual and that’s key when you’re marketing beauty or wellness products.

For scheduling, I use Meta’s tools, which make it easy to stay consistent without having to post in real time. It’s a huge help for staying organized and saving time.

Out of all the platforms, I enjoyed Instagram the most. It feels natural to use and I had the most fun creating content there. I also noticed how important it is to focus on platforms you actually enjoy, because it shows in the content you share.

If this were a real business, I think spending about 4–6 hours a week on social media would be enough to stay active, respond to followers, and keep things fresh without getting overwhelmed

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